Marketing and Research

Partners leveraging the Ingeo™ brand will find this online Marketing Resource a great source for some of the most current consumer research and actual marketplace case studies.  Our Marketing and Research page developed for partners with signed Trademark Licensing Agreements includes:

• Research
  Research for your use and reference
  
• Presentations
  Presentations that will assist you inexplaining the benefits and NatureWorks' positioning of some of the popular topics surrounding biopolymers today
  
• Webcasts
  Previously recorded webcasts, useful for training your staff and your customers on some key topics of interest to the industry
  
• Podcasts
  Podcasts of past webcasts and recent radio media coverage
  
• Guidelines for Green Marketing
  Government Guidlines such as the FTC's Green Guide
  
• Case Studies
  Success stories of customers who are benefiting direclty form the Ingeo™ story
  
• Estimated  Environmental Benefits Calculator
  The Estimated Environmental Benefits Calculator is a tool developed by NatureWorks LLC so our partners will be able to estimate and quantify the eco-friendly advantages of substituting Ingeo™ biopolymer for traditional oil-based polymers such as polyethylene terephthalate (PET), polystyrene (PS), polypropylene (PP) and polyvinyl chloride (PVC). 
  Since most people can not easily relate to units like kg CO2 equivalents or mega joules, the calculator goes one step further and describes these same advantages in terms of other activities that create an equivalent benefit. Examples include driving a car X miles, powering a 100 watt light bulb for Y years, or conserving Z barrels of oil, etc. These equivalent benefits can then be crafted into marketing statements that brand owners can use to add value and create additional demand for their products. 
  This model estimates the benefits for using Ingeo™  biopolymer, and is available to partners who have signed Trademark Licensing Agreements.