Brand Strategy and Positioning
Building Ingeo™ innovation into your product line-up will…
Demonstrate environmental & product stewardship
–Designing from annually renewable resources
Reduce an environmental footprint
–68% reduction in fossil energy use
–80-90% reduction in greenhouse gases
–More waste disposal options
Reach the consumer on an emotional level
–All natural
–Annually renewable
Enhance brand image & open new markets/customers
–Enables consumer to speak with their dollars
–Makes the consumer feel good about decision
–Supports the values and beliefs of the Green consumer