Brand Strategy and Positioning

Building Ingeo™ innovation into your product line-up will…

Demonstrate environmental & product stewardship
–Designing from annually renewable resources

Reduce an environmental footprint
–68% reduction in fossil energy use
–80-90% reduction in greenhouse gases
–More waste disposal options

Reach the consumer on an emotional level
–All natural
–Annually renewable

Enhance brand image & open new markets/customers
–Enables consumer to speak with their dollars
–Makes the consumer feel good about decision
–Supports the values and beliefs of the Green consumer